E-commerce Marketing Strategies: 4 Tactics To Increase Sales
T
he presence of Internet exchange has always directed the focus of E-commerce business owners on the best strategies to generate large sales online. The covid-19 pandemic has only intensified this focus and resulted in an even larger need for digital transformation.
The practice of digital marketing plays a critical role in e-commerce business success.
In this article, you will find 5 tactics and ideas to consider when crafting your e-commerce marketing strategy that will guarantee you an increase in sales!
Let’s begin by defining Ecommerce and Ecommerce marketing before delving into the strategies outlined below.
What is eCommerce Marketing?
To start with “ecommerce” is the act of buying or selling products on the internet. Ecommerce marketing is the practice of generating awareness and traffic towards an online store.
eCommerce Marketing Tactics
eCommerce marketing is the process of driving traffic to your brand, converting traffic to sales and making your brand visible to the masses. eCommerce marketing ideas are dynamic- as the industry evolves and audiences change, your strategy must too, so that you always achieve the best ROI rates. Picking the right strategy and customizing it to bring in the results you want to see is half the battle won.
• Launch a Facebook Store
Facebook is the largest social media platform with about 2.5 billion active monthly users; therefore, a Facebook store provides you with the opportunity to market your product to a larger target audience.
Facebook allows you to both advertise and sell your products, in addition to being an easy-to-you interface. A Facebook store is completely free to setup and allows you to reach billions of people! Setting up a Facebook store is hassle-free and doesn’t take you nearly the same effort as building a new e-commerce website would.
Another advantage to setting up a fakebook store is that you don’t require a big advertising budget to play the field.
• Run An Influencer Campaign
Influencer marketing is a type of social media marketing that involves the use of endorsements and product mentions from influencers. It focuses on sharing a brand through influential people.
Influencer is a term used to denote social media accounts with a large follower base. Their focus is maintaining and building a community of people that trust and like them. This is why it is easy for influencers to bring attention to your online product via a sponsored post or recommendation. Remember, it is important to approach influencers whose content and niche is related to your field.
• Live Chat Engagement
The continuous growth in the number of e-commerce businesses has made brands think more about how to keep customers interested and thereby improve their position in the market.
Live chat is one of the most helpful tools to keep customers on the website since it guides customers through their purchase process and is available to answer any inquiry they may have. It provides customers an easy and fast access to information.
Live chat allows you to save money by spending fewer funds on representatives. With live chat, you only have to invest in the right software.
• Have a Branded Hashtag
A branded hashtag is a hashtag that is unique to a specific business. It can be a phrase or word that reflects your brand identity or it may simply be your company name. Branded hashtags are meant to promote your brand or campaign.
These hashtags can be placed in your profile Bio of your social media accounts as well as highlighted in your stories and captions. Creating your own hashtag is a great way to create buzz around your company.
Hashtags are a way of expanding your audience and if used correctly, your posts will be seen by people that are interested by your product or brand.
Ready To Grow Your eCommerce Business ?
These tactics are a great starting point for you to build on and take your E-commerce business to the next level.
Ecommerce businesses have multiple marketing strategies and tools available to them, using them the right way is what will allow you to reach your goals as an E-commerce owner.
At phoenix, our experts will help you cut through the noise and enable you to stand out to potential customers in your niche, bringing you one step closer to your vision.
